Yes. We handle complex business logic.
There’s a common misconception that using a template means you’re limited to "simple" sites. That couldn't be further from the truth. At Foundry98, we use templates to move fast on the front-end so we can spend our energy where it matters: The Logic Engine.
We don't just build pages; we build automated decision-makers.
Case Study: Global Recruitment for a Big 10 University
To understand what we mean by "complex logic," look at how we transformed the recruitment engine for one of the nation's largest research universities.
The Challenge: The university needed to recruit for both MSI and PhD programs across a global audience. They were struggling to manually manage data for thousands of students with vastly different academic interests.
The Foundry98 Solution:
- 1,100+ Unique Segments: We mapped a logic flow that identified 1,100+ distinct student profiles based on their field of study, geography, and specific research interests.
- Hyper-Personalization: We wrote custom code that dynamically injected content into every page. No two students saw the same site, the messaging, faculty highlights, and program details were custom-tailored to their exact academic DNA in real-time.
- Data Automation: We built a bridge between the front-end experience and their internal database, ensuring every lead was categorized and routed without human intervention.
The Results:
- Efficiency: Eliminated 2 full-time positions previously dedicated solely to manual data management.
- Engagement: Increased the student response rate by 31%.
- Longevity: The system was so robust it remains a cornerstone of their recruitment strategy today.
We did this 15 years ago when hyper-personalization wasn't even mainstream. Imagine what we do today.